Find your own editing style. Build a clear Lightroom workflow. Without presets.
Learn step by step how to edit your photos so they feel consistent, natural, and truly yours — independent of trends. Understand light, contrast and color instead of copying someone else’s look.
After this course:
✔ you know the next step in every image
✔ you develop a consistent, recognizable style
✔ you edit faster and with confidence
✔ you no longer rely on presets or YouTube recipes
A short introduction to my Lightroom course.
DOES THIS SOUND FAMILIAR?
✔ My photos look different every single time – I can’t achieve a consistent style.
✔ I keep moving sliders around, but I don’t really know why.
✔ I want a clear look – but not that typical influencer preset style.
✔ It works for others. Somehow not for me.
✔ After a few days, I already don’t like my edit anymore.
✔ I’ve watched tons of tutorials – but never found a system.”
If these thoughts sound familiar, you’re in the right place.
In this course, you won’t learn to copy settings. You’ll understand how image impact is created – and from that, develop your own stable style.
Maybe you’re not missing talent.
Maybe you’re missing clarity.
Many photographers are highly motivated, experiment a lot, and invest time in tutorials. Yet the feeling often remains that there is no stable, repeatable path.
Not because they don’t know enough.
But because they are missing a system.
A clear workflow that explains:
✔ why an image works
✔ when a certain step makes sense
✔ how individual decisions interact with each other
This is exactly where this course begins.
Different approaches – different goals.
Many Lightroom courses help you get to know the tools or achieve specific looks. That’s absolutely valid and can lead to quick progress.
This course follows a different focus: you’ll learn to understand image impact — and develop your own style from it.
What many courses teach:
• how to operate the software
• how to replicate specific settings
• repeatable results
• efficiency and speed
What this course focuses on:
• learning to see instead of just applying
• understanding why decisions work
• building confidence with light, contrast, and color
• creating a style that holds up in the long run
The goal is not to copy a look.
The goal is for you to understand why an image works – and to be able to recreate it anytime.
How does this difference show up in practice?
Once you understand how light, structure, and color work together, your editing decisions begin to change automatically.
Not radically — but logically and transparently. Here you can see examples from exactly that process.
Before
After
Before
After
Before
After
This is WHAT YOU'LL LEARN IN THE FRAMEd Freedom LIGHTROOM COURSE
ModulE1:Foundations & stylistic awareness.
→ Why finding your style is more than just technique
→ Why we start with black & white
→ Overview of the full workflow
ModulE 2: Understand sliders — and use them with intention.
→ Highlights, shadows, contrast, clarity
→ HSL & luminance
→ How to use color intentionally
→ incl. 7 end-to-end editing flows
ModulE 3: Analyze your photographic style with AI
→ How to strengthen your personal style
→ How to reflect on your edits instead of starting over again and again
→ Avoid common mistakes
ModulE 4: DEVELOPING CONSISTENCY, STYLE & CONFIDENCE
→ How to reflect on your photographic style
→ How to position yourself in relation to other photographers and editing approaches
At the end of this process, you won’t have a replicated look — you’ll have a style that grows out of your own decisions.
Who will guide you through the course
I’m Florian Kirschbaum — photographer and IT director with a deep passion for clarity, structure, and intentional design.
For me, editing is more than technique. It’s the way to make your photographic voice visible.
For many years, I searched for orientation myself:
tutorials, presets, other people’s looks.
Real confidence only came when I began to understand why images work. Out of that experience, the Framed Freedom workflow was born —
a clear, understandable process that helps me create consistent visual worlds, independent of trends.
In my own work, I rely on reduction, light, and deliberate decisions instead of effects.
With this course, I want to guide you step by step toward developing your own style — in a way that is clear, structured, and never overwhelming.
So your images don’t just look good.
They sound like you.
WHO IS THIS COURSE FOR?
This course is right for you if you’re ready to develop your own style intentionally — instead of continuing to follow other people’s templates.
This course is for you if you …
• no longer want to copy someone else’s look
• want to understand why images work
• wish for a clear, repeatable workflow
• are ready to take responsibility for your own style
• want to create images that feel like you — not like a trend
When this course is probably not for you
This course is probably not the right fit for you if you …
• are looking for quick effects
• want to copy ready-made settings
• expect someone else to tell you how your image should look
• don’t want to engage with your own style
If you want to develop your style, you have to be willing to make your own decisions.
Why now?
If you want to develop your own editing style — consciously, reflectively, and within a clear process — then this course is the right moment to begin.
Many people wait until they have more time.
Until they take better photos. Until they feel “ready.”
But style doesn’t appear someday.
It emerges the moment you start to understand your decisions.
Every additional edit without clarity only prolongs uncertainty.
If you start today, you’ll work with structure from now on — and every new image will move you forward.
A clear style makes you recognizable. A true style makes you independent.
You can keep waiting for the perfect moment. Or you can start shaping your own today.
Ready to develop your own style?
You’ll receive a clear, structured process that makes you permanently independent of presets, trends, and other people’s looks.
This course is for you if you’re ready to take responsibility for your own style — instead of continuing to look for quick fixes.
Instant access after purchase. You can start right away.
Frequently Asked Questions (FAQ)
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Basic knowledge of Lightroom is helpful, but not required.
The course guides you step by step through all essential sliders and processes – with a clear focus on helping you develop your own editing style. -
No. This course is about developing your own visual language – completely without ready-made presets.
You’ll learn how to create your own look intentionally and mindfully, instead of relying on pre-made solutions. -
You have unlimited access to all course content. You can go through the course at your own pace and return to the materials anytime.
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For the main part of the course – editing and style development in Lightroom – you only need Lightroom.
In the additional section on photographic style reflection, we work with AI-supported methods that I’ve specifically designed and tested for this course.
These currently run on a powerful language model.
A short-term subscription (e.g. one month) to ChatGPT Plus is recommended to get the most out of this part of the course.I’ll guide you step by step on how to use these tools and methods to support your personal style development.
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You can complete the course entirely at your own pace. It’s designed so you can either go through the modules step by step – or dive deeper into the topics that interest you most right now.
You don’t have to start perfectly.
You just have to start.
You don’t need a new preset.
You don’t need a new app.
You don’t need another trend.
What you need is clarity.
A system that helps you understand why your images work —
and how to make decisions that truly fit you.
If you’re ready to develop your style intentionally,
then now is the right moment.
✔ Instant access after purchase
✔ One-time payment, no subscription
✔ Suitable for Lightroom Classic, Mobile & CC
✔ Learn at your own pace