Presets make images look interchangeable — but your own style lasts. In this article, you’ll learn why recognisability matters more than effects and how to make yourself independent of trends..

AI doesn’t replace creativity — but it can help you develop your photographic style more consciously. In the Framed Freedom Lightroom Course, you’ll learn how to understand and reflect on your visual language, and how to build an authentic style step by step.

How did Instagram change my photography?
At first, it felt like a creative flow — but soon algorithms, hashtags, and follower numbers began to shape my images. I started chasing attention, deliberately staging shots for the platform, and slowly lost sight of what truly mattered to me. In this article, I reflect on how my photography changed under the influence of Instagram — and why I decided to free myself from that pressure.