Photographer & Videographer for Hotels with Purpose

Timeless photos. Real atmosphere. Visual calm.

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ABOUT ME – FLORIAN KIRSCHBAUM

Florian Kirschbaum standing in front of trees, wearing a white T-shirt and glasses – calm and natural expression in soft afternoon light

I’m a photographer and videographer for hotels, retreats and places that stand for peace, nature and clarity.

For many years, I worked as an IT Director. Then I made a clear decision: I wanted to do something that feels true to me.
Today, I create visual stories that slow down, connect and inspire. My work follows the idea of
Framed Freedom – a clear structure that gives space for freedom.

I work only with places that respect my work, trust my process, and want more than nice pictures. I create images that show real atmosphere, light and meaning.

Next to photography, I also support other creatives – with an editing course and a blog about transformation, personal style and conscious creation.

WHAT MAKES MY WORK DIFFERENT

I don’t follow shot lists or fixed production plans.  No one-day photo shoots. No staged models with fake smiles.  No over-edited pictures that look the same everywhere.

I bring calm, light and emotion into your hotel’s visual language – with a mindset that combines clarity and creative space.

What you get when we work together:
Visual calm instead of loud, busy images
Natural light instead of artificial lighting
Real rooms and materials instead of fake decoration
Simple clarity instead of marketing buzzwords
A clear process where your brand can speak honestly

I’m calm in presence, but focused in my creation.
The best pictures come in the right moment – not from a tight plan.

HOW I WoRK

Woman and child sitting on a hotel terrace in the early morning light – peaceful atmosphere with mountain view
Couple with child in bathrobes standing on a hotel balcony – looking out over a quiet mountain valley

I work with natural light – often early in the morning, when the hotel is still quiet and the atmosphere feels calm. These moments do not happen in the middle of the day – they happen at sunrise or in the evening, when the light is soft and the place feels real.

That’s why I usually stay for at least 3 nights, better 5 days. This gives me time to see the place, wait for good weather and catch different light situations – also for outside views and the surrounding nature.

I also stay in the background when I photograph guests or hotel activities – like breakfast, spa or yoga. I shoot in a quiet, respectful way, so your guests feel undisturbed.

Before the project starts, we speak about your vision:
– What should the images show or make people feel?
– What values are important for your hotel?
– Where will you use the photos or videos?

I work independently, share ideas – and focus on what fits your story.

My work includes:
– calm and emotional photography of rooms and details
outside views and landscape shots, showing the hotel’s surroundings and feeling of place
on request: scenes with people (spa, yoga, food etc.) – often with my wife (a yoga teacher) and daughter as models, photographed carefully and never clearly visible
– short mood videos (5–30 seconds), with or without voiceover
– on request: a calm, natural summary video
all videos are edited by me in DaVinci Resolve, with color grading, soft music and a quiet, natural cut – no effects, no stress, just atmosphere

We agree on usage rights, delivery formats and timeline in advance.

WHO I WORK WITH

I work with hotels, retreats and brands that want to show more than just good design.

My work is for places that:
– use natural materials and care about real hospitality
– want to offer their guests calm, depth and quality
– don’t just need content for social media, but a strong and honest visual identity
– are ready to give a clear structure and fair budget for good work
– are open to a trustful, creative process at eye level

If you feel your place tells a real story – and you want others to see and feel it – I would be happy to hear from you.

References & Visual Examples

contact and next steps

If you feel that your hotel and my way of working are a good match, feel free to send me a message. Please write a few lines about your place, your vision and what you are looking for. I reply to serious requests with clear goals, professional structure and real interest.